Setting a new standard for service on the internet.
Service used to be personal and straightforward. Offline, like at a neighborhood coffee shop, it still is. But online, it’s become a numbers game: tracked, optimized, and increasingly disconnected from the customer on the other side.
The fundamentals haven’t changed. Great service still means listening to people, respecting their time, and remembering who they are. The hard part is doing it at scale. And today’s tools weren’t built for that.
Lapel is a customer operations platform built for modern internet businesses. Our platform quietly unifies data from disparate systems into a complete, real-time picture of every account, then turns that insight into coordinated action.
The result? Faster decisions, proactive engagement, and service that feels as personal as your favorite neighborhood shop.
We’re working alongside a few early partners to scale craft and care across the entire customer journey. Interested in early access? We'd love to hear from you. Please fill out this form →
Service used to be personal and straightforward. Offline—like at a neighborhood coffee shop—it still is. But as businesses moved online, that care got lost in the noise.
The fundamentals haven’t changed: listen to people, respect their time, remember who they are. The hard part isn’t knowing how to serve—it’s doing it at scale. And today’s tools weren’t built for that.
Lapel is a customer operations platform built for modern internet businesses. Our platform brings together data from across systems into a complete, real-time view of every account, turning that insight into coordinated action.
The result? Faster decisions, proactive engagement, and service that feels as personal as your favorite neighborhood shop.
Hospitality is the last moat on the internet, and we're working with a few early partners to scale craft and care to every customer. Interested in early access? We'd love to hear from you. Please fill out this form →
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Join Us
We’re a small team building interaction automation software in San Francisco. We believe hospitality is the last moat on the internet. If you’re interested in joining, please get in touch.