Setting a new standard for service on the internet.

Service used to be personal and straightforward. Offline, like at a neighborhood coffee shop, it still is. But as businesses have evolved online, delivering that same level of care has become increasingly difficult.

The fundamentals haven’t changed: listen to those you serve, respect their time, and remember who they are and what they need. The challenge isn’t knowing how to provide great service—it’s providing it at internet scale. And today’s tools aren’t built for that.

At Lapel, we’re building an customer operations platform to support every touchpoint. Our platform quietly unifies data from disparate systems into a complete, real-time picture of every account—then turns that insight into coordinated action.

The result? Faster decisions, proactive engagements, and a level of service that feels as personal as a neighborhood shop.

We believe the next generation of internet businesses will win by scaling craft and care to every customer, and we’re working alongside a few early partners to bring this vision to life. Interested in early access? We'd love to hear from you. Please fill out this form →