The internet forgot.
We’re helping it remember.
Service used to be personal and straightforward. Offline, like at a neighborhood coffee shop, it still is. But online, it’s become a numbers game: tracked, optimized, and disconnected from the customer on the other side.
The fundamentals haven’t changed. Great service still means listening to people, respecting their time, and remembering who they are. The hard part is doing it at scale. And today’s tools weren’t built for that.
Lapel builds infrastructure to power every customer interaction on the internet.
Our platform quietly unifies data from disparate systems into a complete, real-time picture of every account, then turns that insight into coordinated action. It’s built to power every touchpoint, from inbound through expansion and renewal.
The result? Faster decisions, proactive engagement, and service that feels as personal as your favorite neighborhood shop.
We’re working alongside a few early partners to scale craft and care across the entire customer journey.
Interested in early access? We'd love to hear from you
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Join Us
We’re a small team building interaction automation software in San Francisco. We believe hospitality is the last moat on the internet. If you’re interested in joining, please get in touch.
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